Services
What sets us apart is what liberates your brand from the status quo.
01
Brand Strategy
It all starts with understanding your target audience and competitors in order to carve out your unique "white space" in the market. By pinpointing what sets you apart, we pave the way for an impactful go-to-market plan and creative “brand actions“ that resonate.
02
Brand Partnerships
Our matchmaking skills would be the envy of many a Yenta because we know the right partnership can unite culture and spark conversations. We connect brands with like-minded and complementary partners to amplify impact and generate mutual value, focusing on unique opportunities aligned with brand identity.
03
Creative Development
When it comes to bringing brands to life creatively, we're not just spinning yarns here; we're crafting narratives deeply rooted in insights, research, and authentic stories. It's about connecting with your audience on a deeper level and leaving a lasting impression to create affinity and loyalty to your brand.
04
Comms Planning
We have a channel-agnostic approach to comms planning, AKA go-to-market planning. We define the way a brand can best show up for consumers and help inform decisions about how and where the brand intersects with their world.
05
Data & The Art and Science of
Audience insights, Competitive Research, Criteria Development, Partnership Benchmarks and KPIs, Brand Partnership Identification
06
Integrated Marketing
Our approach to integrated marketing seamlessly blends various marketing channels to deliver a cohesive and impactful campaign for clients. By leveraging a diverse range of channel-agnostic strategies, from digital advertising to traditional media placements, we ensure that clients' messages reach the right audience at the optimal times, driving measurable results.
07
Storytelling
At the heart of our services lies our expertise in crafting compelling narratives. Our seasoned storytellers work closely with clients to uncover their unique brand stories and translate them into captivating content that resonates with the target audience. This powerful approach helps clients establish a strong emotional connection with their customers and stand out in a crowded marketplace.
08
Public Relations
Our public relations capabilities go beyond traditional media relations. We leverage industry connections, strategic insights, and smart storytelling to secure high-profile media placements, manage crisis communications, and elevate clients' reputations.
09
Publishing
Unique among agencies, adLIB’s publishing solutions position clients as authorities in their fields, driving increased credibility and trust. Our team of experienced writers, editors, and designers collaborate with clients to develop and distribute engaging, informative, and visually appealing content. From white papers and eBooks to industry-leading blogs and magazines, we find solutions that work for you.