We Are adLIB
Branding and integrated marketing by veterans who know the lay of the land. The players? Visionaries who have built their own successful careers and are now bringing their talents to adLIB. We’re creating a new way of working; upending the old, outdated agency model.
We gather together the best brand, PR, creative, digital, and integrated marketing professionals with one goal: to form an A-Team tailored to each client that surpasses their wildest dreams. Say hello to a liberated mindset with the experience and talent needed to adapt and improvise, resulting in measurable payoffs where it counts.
Emily Buchanan
Founder / CEO
Emily is a dynamic integrated marketing strategist renowned for her innovative approaches to challenges faced by global brands. With a fiery attitude of results-based solutions, her breakthrough campaigns drive measurable business growth. Fluent in PR, advertising, and marketing, Emily brings decades of invaluable industry expertise to every project.
LouAnn Berglund
Content & Editorial Strategist
Creativity courses through LouAnn's veins like electricity. Armed with a wealth of talent and a track record of national award-winning creative, storytelling, and brand content expertise, she brings an unparalleled level of rebellious innovation and wicked smart strategy to whatever she is working on.
Rachel McAllister
Public Relations Strategist
Rachel McAllister is our resident expert in integrated media relations campaigns. A student of pop culture and trends with the ability to translate into client campaigns, she has worked with Fortune 500 companies, luxury hotel groups, leading brands in home & design and domestic and international travel destinations.
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Rachel maintains outstanding media, influencer and industry relationships and her multifaceted background also includes brand partnerships, crisis/issues, consumer & B2B marketing, and influencer relations.
Andrew Hickey
Media Relations
Andrew is a distinguished media relations expert known for his exceptional ability to elevate brands through comprehensive media relations management, social media marketing, influencer marketing, and large-scale partnerships and campaign orchestration. As a media mastermind, with an extensive background in travel & hospitality, he has successfully secured 61 client appearances on Good Morning America, dozens of appearances on TODAY, and countless other top-tier business, trade and consumer outlets across industries.
Chris Dennehy
Paid Media & Integrations
Chris is a passionate marketer, fueled by opportunities to develop innovative communications and paid media strategies that differentiate and drive real business outcomes. During his storied career doing just that, he has developed invaluable long-standing relationships that are his true source of fuel. Chris pushes for solutions that make people pause and ponder — that awesome kind of moment where you ask: “We’re doing this, aren’t we?”
Hilary Lund & Laura Rubenstein
Uniform Strategy (preferred partners)
Uniform Strategy is a duo of senior brand planners that combine the art and science of creating the most distinct brands and make the process look easy. From audience profiles, cultural and business insights, qual/quant research and more, Uniform is part of the adLIB secret sauce.
